Spenst – the Hallingcast blog
Here we invite partners and friends to write about topics that improve your ability to kick high. The editor (and writer) for Hallingcast is managing director Anders Medhus.
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Brand building
Sustainability: more than climate and environment
When we talk about sustainability in Norwegian municipalities, it is easy to focus on climate, environment and resource use. But what if we raise our eyes and look at sustainability from a broader perspective? I would argue that sustainability is about more than environmental measures – it is about creating whole communities that work for everyone.
Web & tech
Is it time to dust off the blog?
The blog had its heyday in the early 2010s, but was gradually replaced by social media. We take a closer look at the importance of relevant articles and the effect they can have on your visibility on the world’s largest network: the internet.
Film production
In rhythm and tune – how important are sound and music for a brand?
Music is perhaps the most universally known art form. It has the ability to inspire not only visual artists, but people in general. It can fill a void and block out the noise of everyday life. But is it really worth spending time on music, rhythm and tone in a business context? The short answer is yes.
Web & tech
How to write copy that hits home and sells
Who are you writing for? This is the first and most important question you need to answer well to succeed with text. Neither elegant phrasing, light and appealing language nor correct grammar can save a text that misses its target audience.
