Strategy work
Remember the Rema 1000 slogan «Det er sluttsummen på kassalappen som teller»? It was written by Torkel Lien, one of the advisers you get access to through us.
When you need strategy work
Very few people call and ask for a strategy. They call because the ads no longer work, because nobody internally agrees on what the company should actually say, or because a lot of money has been spent on marketing without anyone being able to say what it delivered.
And that is the core of strategy work: setting direction. We find out what went wrong, and what the company should do going forward.
How we work
We go through what you have: messaging, materials, numbers. Then we point out what does not add up, and what to do about it.
You get something concrete to work from.
Who does the job
We assemble people according to the task. The advisers we use have backgrounds from agencies, communications and advertising, and several of them have won awards for their work.
Torkel Lien has read thousands of strategies over 40 years as a copywriter and adviser. Among other things, he is behind the concept «Chips for fjellfolk», the Rema 1000 slogan mentioned above, and he came up with the name Hallingcast back when this was just a project. Erlend Haddeland works with positioning and content, and has specialised in LinkedIn, where he won «Rising star of the year».
Get in touch
Tell us what is not working. We will let you know whether you need a strategy or just a decision.