Spenst – the Hallingcast blog
Here we invite partners and friends to write about topics that improve your ability to kick high. The editor (and writer) for Hallingcast is managing director Anders Medhus.
Get in touchTop-rated article
How to write copy that hits home and sells
Who are you writing for? This is the first and most important question you need to answer well to succeed with text. Neither elegant phrasing, light and appealing language nor correct grammar can save a text that misses its target audience.
Web & tech
Why we choose Craft CMS over WordPress
When people talk about web development – perhaps especially in Hallingdal – it is easy to assume that WordPress is the obvious choice. After all, it is the world’s most used publishing platform. But what works for the masses is not necessarily the best choice for growth-focused businesses. We have chosen Craft CMS as our publishing tool – and here is why:
Film production
Subtitles – why are they so important?
During 2025 it becomes a requirement that organisations – both public and many private – must subtitle all film and audio content they publish. This is part of the EU Accessibility Act (EAA), which aims to secure equal rights for people with disabilities and make digital content accessible to everyone.
Marketing
Unfavourable Intelligence?
Playing with machine learning is both fun and inspiring, also for people from Hallingdal. Let the creativity flow – generate a picture of a swarm of monkeys flying over a mountain lodge at night. Fun! But there is a «but» here...
Web & tech
Is it time to dust off the blog?
The blog had its heyday in the early 2010s, but was gradually replaced by social media. We take a closer look at the importance of relevant articles and the effect they can have on your visibility on the world’s largest network: the internet.
