Spenst – the Hallingcast blog

Here we invite partners and friends to write about topics that improve your ability to kick high. The editor (and writer) for Hallingcast is managing director Anders Medhus.

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Dalle faerre flygende aper Marketing
Dec 28, 2024 3 min read

Unfavourable Intelligence?

Playing with machine learning is both fun and inspiring, also for people from Hallingdal. Let the creativity flow – generate a picture of a swarm of monkeys flying over a mountain lodge at night. Fun! But there is a «but» here...

DJI 0997 Brand building
Dec 10, 2024 4 min read

Sustainability: more than climate and environment

When we talk about sustainability in Norwegian municipalities, it is easy to focus on climate, environment and resource use. But what if we raise our eyes and look at sustainability from a broader perspective? I would argue that sustainability is about more than environmental measures – it is about creating whole communities that work for everyone.

I Stock 1225375970 Web & tech
Nov 11, 2024 4 min read

Is it time to dust off the blog?

The blog had its heyday in the early 2010s, but was gradually replaced by social media. We take a closer look at the importance of relevant articles and the effect they can have on your visibility on the world’s largest network: the internet.

964b34db d640 454b b850 7d873b570138 Film production
Aug 25, 2024 7 min read

In rhythm and tune – how important are sound and music for a brand?

Music is perhaps the most universally known art form. It has the ability to inspire not only visual artists, but people in general. It can fill a void and block out the noise of everyday life. But is it really worth spending time on music, rhythm and tone in a business context? The short answer is yes.