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Discover how effective brand building creates a lasting connection with your audience, establishes trust, and builds your business identity.

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Music & sound design image description image description
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In rhythm and tone—How important is sound and music for a brand?

Music is perhaps the most universally recognized art form. It has the ability to inspire, not just visual artists, but also the general public. It can fill a void and block out everyday noise. But is it really that important to spend time o

Anders Medhus
Anders Medhus | 5 min read image description
Communication image description image description
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Unfavorable Intelligence?

Playing with machine learning is both fun and inspiring, even for us, up in the small willage of Hallingdal, Norway. Let creativity flow—generate an image of a swarm of glowing bananas flying over a mountain lodge at night. Fun! However...

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Torkel Lien | 2 min read image description
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Sustainability: More than climate and environment

When we talk about sustainability in Norwegian municipalities, it’s easy to focus on climate, environment, and resource management. What if we broaden our perspective? I argue that sustainability is about more than environmental measures –

Pål Medhus | 3 min read
SEO (Visibility) image description image description
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Is it time to dust off the blog?

Blogs had their heyday in the early 2010s but were gradually replaced by social media. We explore the importance of relevant articles and their effect on your visibility on the world’s largest network: the internet.

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Morten Tangerås | 4 min read image description
Communication image description image description

How to write texts that tit themark and sell

Who are you writing to? This is the first and most important question you must answer well to succeed with your text. Neither good formulations, an easy and appealing language, nor correct grammar can save a text that misses its target audi

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Torkel Lien | 4 min read
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In the heart of Hallingdal's geographical hub, businesses from all over the country gather

It hasn't always been this way. This place has evolved from being a gathering spot for the Home Guard – to a local hub for preparedness – to a center for sustainability, innovation, and preparedness under private ownership.

Anders Medhus
Anders Medhus | 2 min read